Last Updated: 15th May 2026
1. INTRODUCTION
Elite 4 Collectables Limited, located at 13 Angel Pavement, Royston, SG8 9AS, United Kingdom, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data under UK GDPR and the Data Protection Act 2018.
By purchasing products in store or online, or using our services, you consent to the collection and use of information as outlined in this policy.
2. DATA WE COLLECT
We may collect and process the following personal data:
2.1 INFORMATION YOU PROVIDE
- Name, address, email, phone number
- Payment details (processed securely via third-party providers)
- Account login details for online accounts
2.2 INFORMATION WE COLLECT AUTOMATICALLY
- IP address, browser type, and device information
- Pages visited, time spent, and navigation data
2.3 INFORMATION FROM THIRD PARTIES
- For services such as card grading drop-offs, we may verify certain information with grading companies or payment processors
3. HOW WE USE YOUR DATA
We use personal data for the following purposes:
- To process orders and deliver products
- To provide in-store services (grading drop-offs, bulk drop off, card cleaning, slab cracking, buying/trading collections)
- To communicate updates, promotions, or service notifications
- To prevent fraud and protect our business
- To comply with legal obligations
4. LEGAL BASIS FOR PROCESSING
Under UK GDPR, we rely on the following legal grounds:
- Contractual necessity – processing personal data to fulfill orders or services
- Consent – when you opt-in to marketing communications
- Legitimate interests – protecting our business and customers from fraud
- Legal obligations – for tax, accounting, and regulatory purposes
5. SHARING YOUR DATA
We may share your personal data with:
- Service providers – payment processors, couriers, grading companies
- Law enforcement – if required by law or to prevent illegal activity
- Business partners – for trading, bulk purchasing, or promotions (with your consent)
We will never sell your personal data to third parties.
6. DATA RETENTION
We retain personal data only for as long as necessary to:
- Complete transactions
- Provide ongoing services
- Comply with legal and tax obligations
After this period, data will be securely deleted or anonymized.
7. YOUR RIGHTS
You have the following rights under UK GDPR:
- Access your personal data
- Correct inaccurate or incomplete data
- Request erasure (“right to be forgotten”)
- Restrict processing of your data
- Object to processing for marketing purposes
- Data portability
- Withdraw consent at any time
To exercise your rights, contact us at: elite4collectables@hotmail.com
8. COOKIES AND ONLINE TRACKING
Our website uses cookies to:
- Improve website performance
- Analyse visitor behaviour
- Remember preferences and login sessions
You can manage or disable cookies in your browser settings. See our Cookie Policy for more details.
9. SECURITY
We implement appropriate technical and organisational measures to protect your personal data against:
- Unauthorized access
- Accidental loss, destruction, or damage
However, no system can be 100% secure, and we cannot guarantee absolute security.
10. CCTV MONITORING
We operate a closed-circuit television (CCTV) system within and around our premises for the purpose of maintaining the safety and security of our staff, customers, property, and business operations.
What we Collection
Our CCTV system records:
- Video footage continuously (24 hours a day, 7 days a week)
- Audio recordings within and around the premises
Monitoring of CCTV footage may take place during closing hours and at other times where necessary for security purposes
Purpose of Processing
We use CCTV recordings for the following purposes:
- Crime prevention and detection
- Protection of staff, customers, and visitors
- Investigation of incidents or disputes
- Protection of our property and assets
Legal Basis
We process CCTV data under our legitimate interests in ensuring the safety and security of our premises and those within it, in accordance with UK data protection laws
Data Retention
CCTV recordings are retained only for as long as necessary to fulfil the purposes outlined above. Footage may be retained for longer where required in connection with an investigation or legal proceedings.
Sharing of Data
CCTV footage may be shared with:
- Law enforcement authorities
- Insurers or legal advisors
- Other third parties required by law
Your Rights
You have the rights to request access to personal data we hold about you, including CCTV footage in which you may appear. Requests can be made using the contact details provided in this policy.
Please note that where CCTV footage includes images or audio of other individuals, we may be unable to provide a copy of the footage, or may need to restrict, redact, or edit it to protect the rights and privacy of those individuals. In some cases, this may mean we are unable to disclose the footage in full.
11. MINORS
Our services are not directed at children under 16. We do not knowingly collect personal data from children.
12. CHANGES TO PRIVACY POLICY
We may update this policy from time to time. The latest version will always be available on our website.
13. CONTACT US
If you have questions about this Privacy Policy or how we handle your personal data:
Elite 4 Collectables Limited
By email: elite4collectables@hotmail.com
By post: 13 Angel Pavement, Royston, SG8 9AS
By phone: 07765 613191